Dr. Barbara Troup
Dr. Barbara Troup
The initiation and effective management of change, requires the willingness to move outside one's personal comfort zone. As a microbiologist (Ph.D.) with 20 years of national and international industry, management and consulting experience, I am familiar with the personal and organisational challenges associated with change processes. To be successful, it is vital to continue to learn and abandon old ways. Values such as respect and appreciation are shared by us and our network partners and applied in joint projects.


  • Long-standing national and international experience in leading marketing and sales positions in pharmaceutical and biotechnology enterprises. Management of international and multicultural teams, development and establishment of marketing and sales structures in rapidly changing corporate cultures.
  • 2008 Establishment of motionsquare focusing on strategic and conceptual personality and organisational consulting
  • Senior partner of Brand Sight International Ltd, headquartered in London, UK, focusing on strategic marketing consultancy
  • Associate professor at the Lörrach Cooperative State University
  • Training in the fields of marketing, international business and leadership in Europe and the USA
  • Further education in the fields of creative thinking, neuropsychology
  • Certified in systemic organistaional consultancy, team development, coaching and in INSIGHTS MDI®


motionsquare GmbH
Dr. Barbara Troup

Sonneggstrasse 18
CH- 4125 Riehen